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BOOST is a philosophy. It’s the embedded understanding that there’s more to life than constantly dieting & thrashing about in the gym just to shift the needle on the scales.

BOOST is for busy people who want straight forward guidance on how to life a healthier, fitter & happier life.

What is BOOST?

Workout Videos

Nutrition Philosophy



Monthly Challenges

Community & Support

Why Join BOOST?

There’s an immense amount of information on getting in shape on the Internet. A trawl through YouTube and quick Google for ‘free exercise program’ is going to leave you with literally millions of alternative approaches.

BOOST shifts the focus away from unrealistic beach-body programs and towards a more mindful, holistic approach to health & well being. The scales aren’t a banned word in the BOOST community, but our community is about a shared understanding that there benefits of good food & exercise extend way beyond the superficial level of the Earth’s gravitational pull.

BOOST will give you clarity, structure, and confidence that you’re moving in the right direction, and becoming a role model for those around you.

Who is George Anderson

I fell into the fitness industry in 2002 when I decided I didn’t want to pursue a career in engineering after university.

From personal training to Boot Camps, presenting on the radio & live seminars, writing in fitness magazines & my own blog, authoring a book & creating a range of running programs, I’ve covered a lot of ground in the intervening years.

All of which has lead me to where I am now, which is hell bent on helping people find the perfect balance between results and effort.

Because let’s face it, we don’t want to feel sluggish & out of shape, but we don’t want to live like a monk either.

As Featured In

Who is BOOST for?

BOOST is for people who know that there’s more to getting in shape than the number on the scales; that self-worth isn’t measured in pounds and ounces.

It’s for busy people who want to regain control of their health & fitness, and start prioritising themselves again for a change.

BOOST is for the runners who want to get on top of their body conditioning, and pay more attention to the food that’s going to help them pursue their goals.

This isn’t a miracle cure. Our community of members knows that change is a dependent on two things: taking action, and consistency. Knowing which actions are likely to yield the greatest results can spark the motivation required to put in the effort. And having strategies to combat the self-sabotage and negative inner dialogue keeps the momentum going.

Start living the life you imagined.

Getting in shape is more than just a number on the scales


There are so many different bits to the BOOST insides that I’m 100% confident you’re going to get way more value than your small membership investment. But then I would say that because it’s my program. So I want to eliminate as much of the risk as possible, and promise that if for any reason you don’t feel that you’ve had at least the value of your membership in the first 7 days, I will refund every penny. Cancelling and / or requesting a refund is super simple from within the private members’ website.